Crowdfunding has evolved into one of the most powerful tools for turning bold ideas into reality. Whether you’re launching a new tech product, building a social enterprise, or seeking support for a personal cause, the right crowdfunding platform can be the catalyst for your success.
In 2025, the crowdfunding landscape is more dynamic than ever. This blog breaks down the top 5 crowdfunding platforms to raise money in 2025, complete with platform fees, procedures, terms & conditions, and tips on choosing the best one for your goals.
| Platform | Best For | Type | Platform Fee | Model | Equity Given |
|---|---|---|---|---|---|
| Kickstarter | Creative Projects | Reward-based | 5% | All-or-nothing | ❌ |
| Indiegogo | Innovation, Tech | Reward-based | 5% | Flexible or Fixed | ❌ |
| GoFundMe | Personal Causes | Donation | 0% | Keep-as-you-raise | ❌ |
| StartEngine | Startups & Businesses | Equity | 7-10% | Reg CF / A+ | ✅ |
| SeedInvest | Scalable Startups | Equity | 7.5% + equity | Vetted Equity | ✅ |
Kickstarter – For Creative Projects That Inspire
Ideal For: Artists, designers, inventors, and creatives
Kickstarter remains a leader in the crowdfunding space, especially for projects in design, film, games, music, and tech. It’s built on a reward-based model where supporters receive perks in return for their pledges.
Key Features:
- All-or-nothing funding (you must reach your goal to get funds)
- Great for storytelling and pre-selling products
- Strong creator community
Fees:
- 5% platform fee
- 3% + $0.20 per pledge (payment processing)
How to Apply:
- Sign up and build your project campaign.
- Add rewards, set a funding goal, and timeline.
- Submit for review and launch once approved.
Terms:
- Must deliver promised rewards or issue refunds.
- Projects cannot offer equity or raise for general business purposes.
Indiegogo – Flexible Funding for Innovators
Ideal For: Product launches, tech gadgets, cause-based initiatives
Indiegogo offers more flexibility than Kickstarter, allowing creators to choose between “fixed” or “flexible” funding. It also supports a wider range of causes and industries.
Key Features:
- Flexible funding option (keep what you raise)
- Global reach
- Perk-based campaigns and in-demand store for ongoing sales
Fees:
- 5% platform fee
- 2.9% + $0.30 per transaction (payment processing)
How to Apply:
- Create your campaign page.
- Choose funding type and set perks.
- Launch and share with your network.
Terms:
- Must deliver perks or issue refunds.
- Cannot be used for equity or financial investments.
GoFundMe – For Personal, Social, and Emergency Causes
Ideal For: Medical expenses, education, disaster relief, nonprofits
GoFundMe is the top platform for personal and charitable fundraising, where donors give without expecting any rewards. It’s best for causes rooted in genuine need or community impact.
Key Features:
- No platform fee
- Funds can be withdrawn anytime
- Trusted by nonprofits and individuals globally
Fees:
- 0% platform fee
- 2.9% + $0.30 per donation (payment processing)
How to Apply:
- Create a fundraiser and add a compelling story.
- Set a goal and upload visuals.
- Share across social media and networks.
Terms:
- Must be for a legitimate, legal cause.
- Cannot involve raffles, equity, or loans.
StartEngine – Equity Crowdfunding for Startups
Ideal For: Early-stage startups and entrepreneurs
StartEngine allows founders to raise capital by offering equity to everyday investors. It’s regulated by the SEC and designed for serious startups ready for the next level.
Key Features:
- Equity crowdfunding (investors get ownership)
- Raise up to $5M via Regulation CF
- Built-in investor community
Fees:
- 7–10% of funds raised (success fee)
- Optional 3.5% investor processing fee
How to Apply:
- Submit an application and company pitch.
- Complete SEC-compliant documentation.
- Launch your campaign and raise from the public.
Terms:
- Must comply with U.S. securities law.
- Equity is exchanged for capital.
- Regular business updates required post-raise.
SeedInvest – Vetted Equity Funding for Scalable Startups
Ideal For: High-growth startups seeking venture-style investment
SeedInvest is a highly selective platform that connects startups with accredited and retail investors. It focuses on businesses with traction, product-market fit, and scalable potential.
Key Features:
- Rigorous vetting process
- Accredited and non-accredited investor access
- Raise up to $75M under Regulation A+
Fees:
- 7.5% placement fee
- 5% equity (optional, case-dependent)
- $0–$10K for legal/due diligence prep
How to Apply:
- Apply with pitch deck and financials.
- If accepted, undergo due diligence.
- Launch your campaign and raise publicly.
Terms:
- Must be a U.S.-registered C-corp.
- High legal and financial transparency is required.
- Ideal for growth-stage businesses.
Understanding each platform’s fee structure, funding model, and legal obligations is essential to a successful campaign. Do your due diligence, craft a compelling pitch, and build momentum through community and storytelling.
