Mindset Matters
Growing up in post-communist Hungary, Tünde believed in a simple formula: hard work equals control. For years, this mindset served her well as she climbed the corporate ladder. Then came the reorganization that cost her the job she had worked so hard to secure.
Despite being a top performer, a single external decision changed everything. This experience taught her that hard work alone wasn’t enough—people also need the right mindset to navigate change.
“I grew up believing that hard work gave me control,” Tünde reflects. “That experience taught me that we need more than just effort; we need to understand how to think differently about change.”
The Pattern That Sparked a Purpose
Later, while leading large transformation and innovation projects in the corporate world, Tünde began to see the same truth play out repeatedly. She led many change projects that succeeded or failed not because the tools or processes were inadequate, but because people either embraced or resisted the change journey.
One person’s mindset quickly becomes many mindsets, and that collective thinking ultimately decides the fate of a transformation project. Tools and processes certainly matter, but it’s people’s thinking that determines whether initiatives succeed or fail. This observation became the foundation for her next career move.
“Those two experiences drew me to executive coaching,” she explains. “I wanted to help others tap into the power of their mindset so they can manage change, not fear it.”
Building The Change Republic
Today, Tünde leads The Change Republic, a platform founded on a simple but powerful mission: democratizing career growth through executive coaching, personal branding, and speaking. The company addresses what she sees as a critical gap in the industry.
“Many professionals still see executive coaching as a luxury reserved for the C-suite,” she notes. While courses and books remain popular because they feel quicker and cheaper, Tünde argues that real, lasting shifts come from guided self-work.
During her 20 years in corporate environments, she met countless talented people who delivered strong results but struggled to talk about their achievements—herself included. They wanted an authentic voice that could promote their work without feeling like shameless self-promotion.
This consistent need led The Change Republic to pair coaching with personal branding consulting, filling two gaps: accessible coaching that moves beyond information to actual transformation, and practical personal branding for corporate professionals who need to communicate their value with confidence and integrity.
The Science of Embracing Change
Tünde’s approach to change management is both systematic and deeply human. She explains that everyone moves along the same change curve—from shock and denial, through frustration or depression, and finally to decision and integration.
“Simply knowing those stages makes the journey less intimidating,” she says. “You can tell yourself, ‘Oh, this dip is expected.’”
Her signature tool for helping leaders accelerate through this process is the C-H-A-N-G-E™ framework. Each letter represents a specific strategy: Curiosity turns uncertainty into learning, Harnessing fear reframes it as useful data, celebrating Achievements creates positive momentum, building Networks provides support, adopting a Growth mindset treats setbacks as feedback, and Experimentation reduces the cost of mistakes while increasing speed to results.
When leaders practice these six habits consistently, they shift from fearing change to leveraging it for their advantage.
Keeping Humanity in High-Pressure Moments
Even in the most demanding corporate environments, Tünde maintains her human-centric approach through practical steps. She starts meetings by leaving space for emotions, allowing people to name how they feel and what they need before diving into tasks.
“Labeling emotions lowers tension and reminds everyone that people matter as much as the agenda,” she explains.
She then bridges feelings to facts, helping teams understand what’s really happening and how different outcomes might affect people and results. Throughout organizational upheavals, she leads with honest, frequent communication, explicitly stating when answers aren’t yet available.
“I make it clear that ‘We don’t have all the answers yet—and that’s okay,’” she says. “Saying this early builds trust faster than silence or spin.”
The Mindset Shifts That Matter
Through her work with leaders across industries, Tünde has identified three critical mindset shifts that separate those who merely survive change from those who leverage it for innovation and growth.
The first shift moves leaders from control to curiosity. Instead of trying to nail down every variable, successful leaders ask “What’s possible?” before asking “How do we govern it?”
The second shift involves moving from viewing talent as fixed to embracing a growth mindset. Skills are expandable, and every stretch assignment becomes a chance to grow rather than a test to survive.
Finally, leaders must shift from perfection to experimentation. Rather than waiting for perfect solutions, they ship minimum viable ideas, gather feedback, and iterate quickly.
Personal Branding as Leadership Currency
In today’s connected world, Tünde argues that personal branding has become essential for leadership effectiveness. She often cites a client who said, “I can talk about our products all day, but when it’s me, I freeze—why can’t I market myself like I market the company?”
“Your reputation travels faster than your job title,” she explains. “When someone Googles a leader or scrolls LinkedIn, they expect to see what that person stands for—not just their résumé.”
Her approach to personal branding starts with self-awareness, helping clients identify their core values and the impact they want to make. Together, they craft honest stories that link past results to future goals while highlighting what makes each person unique.
The key is staying purposeful in communication—sharing insights, showing results, and adding human moments—while engaging authentically with others rather than simply broadcasting messages.
Through The Change Republic, Tünde continues her mission of helping professionals unlock their potential and claim the opportunities they deserve, one mindset shift at a time.
