In an era where technology promises to revolutionize every industry, healthcare remains one of the most complex domains to transform. The challenge lies not in the absence of innovation but in the delicate balance between cutting-edge technology and human compassion. Few entrepreneurs understand this paradox as deeply as Tanay Tulsaney, whose journey from corporate consulting to founding multiple healthcare ventures reveals a leader committed to humanizing technology rather than merely digitizing processes.
Founded in 2014 and headquartered in Noida, DigiLantern emerged from a simple yet profound observation: a massive gap existed between medical expertise and patient engagement. While doctors possessed exceptional clinical skills, many struggled with digital visibility and effective patient communication. This insight, cultivated through four years of intensive market research across Indian and US healthcare systems, became the foundation for what would evolve into a movement toward a “Digitally Fit India.”
“What truly drives me is the opportunity to humanize healthcare through technology,” Tanay reflects, “empowering doctors and healthcare organizations to not only reach patients more effectively but also to build trust, reputation, and long-term engagement.”
This philosophy of “healthcare with heart” distinguishes Tanay’s approach from conventional digital marketing agencies. Where others see metrics and campaigns, he sees relationships and outcomes. Where the industry focuses on visibility, he prioritizes meaningful engagement. This perspective, shaped by years at PwC and RateGain, transforms digital strategy from a transactional service into a transformative partnership.
THE CONSULTING CRUCIBLE: WHERE STRATEGIC THINKING MEETS HUMAN NEED
Tanay’s path to healthcare entrepreneurship was neither linear nor accidental. His years in consulting with PwC provided more than business acumen. They offered a lens through which to view industry transformation, revealing how digital strategies could fundamentally reshape sectors ready for change. Later, his experience in client relationship management at RateGain deepened his understanding of building lasting partnerships grounded in value creation rather than mere service delivery.
Yet it was his deep dive into healthcare markets that proved transformative. Four years of research revealed a truth that would shape his entrepreneurial vision: every specialty, every practice, and even every doctor faces unique challenges. The one-size-fits-all approach dominating digital services was fundamentally misaligned with healthcare’s complexity.
“During my early research and interactions with healthcare professionals, I saw how many skilled doctors, clinics, and small hospitals struggled not because of a lack of expertise, but because they weren’t digitally visible or equipped to engage patients effectively,” Tanay explains.
This realization crystallized into a broader vision. Digital transformation in healthcare wasn’t merely about technology adoption. It represented empowerment. It meant creating an ecosystem where every healthcare provider, regardless of size or specialty, could become digitally strong, able to connect, communicate, and build trust online.
THE EARLY DAYS: CONVICTION IN THE FACE OF SKEPTICISM
The entrepreneurial journey that followed was marked by challenges that would test both conviction and creativity. When DigiLantern launched, digital transformation in healthcare was nascent at best. Convincing doctors and healthcare organizations to adopt digital strategies required more than compelling presentations. It demanded education, patience, and proof.
“One defining moment came when we successfully helped a small clinic completely transform its patient engagement through digital tools,” Tanay recalls. “Seeing how that single success story improved the clinic’s visibility, reputation, and patient trust reaffirmed my belief that digital innovation could truly empower healthcare.”
The challenge of changing mindsets proved formidable. Many healthcare professionals viewed digital presence as peripheral, an add-on rather than an enabler. Skepticism about ROI was widespread. The task wasn’t selling services but shifting paradigms.
Building the right team presented another hurdle. Finding individuals who understood both the technical dimensions of digital strategy and the emotional nuances of healthcare required time and discernment. Yet once assembled, this team became DigiLantern’s greatest strength, a group united by purpose rather than merely paycheck.
Scalability and customization created operational challenges. Healthcare’s diversity meant generic templates failed consistently. The solution lay in creating flexible, data-driven, domain-specific approaches that respected each specialty’s unique requirements.
“What kept us going was our unwavering belief in purpose,” Tanay emphasizes, “that we were not just marketing healthcare, we were humanizing it through technology.”
DEFINING “HEALTHCARE WITH HEART”: PHILOSOPHY AS COMPETITIVE ADVANTAGE
For Tanay, “Healthcare with Heart” transcends marketing tagline to become operational philosophy. It reflects his belief that healthcare, at its essence, centers on compassion, on truly understanding the human behind the patient. Technology, regardless of sophistication, should never replace empathy. It should strengthen it.
This philosophy manifests in every solution DigiLantern builds. The focus extends beyond visibility or marketing metrics to meaningful engagement. Whether helping doctors communicate more effectively with patients or enabling hospitals to streamline digital ecosystems, the approach always begins with empathy and concludes with measurable impact.
“Healthcare with Heart means using data, design, and digital innovation responsibly,” Tanay explains, “to create trust, improve patient experience, and ultimately make healthcare more humane.”
This perspective shapes how the organization evaluates success. While business metrics matter, the deeper measure involves whether solutions genuinely improve patient experiences and strengthen practitioner-patient relationships. It’s an approach that recognizes healthcare’s fundamental nature as a trust-based industry where technology serves rather than supplants human connection.
EXPANDING THE VISION: FROM DIGILANTERN TO COSMOSHEER
The entrepreneurial drive that built DigiLantern continued evolving, leading to the 2024 launch of Cosmosheer. This venture into cosmeceuticals emerged from identifying another market gap, one between purely cosmetic products offering superficial results and medical treatments requiring clinical intervention.
Cosmosheer occupies this middle ground with scientific rigor and strategic positioning. The brand operates along two distinct pathways. A prescription-based clinical range features high-percentage active ingredients available only through clinician oversight, delivering professional-grade, transformative results for specific skin conditions. Meanwhile, a curated over-the-counter range brings scientifically advanced yet safe formulations directly to consumers for daily maintenance.
“In essence, Cosmosheer aims to be a complete, trusted partner in our customers’ wellness journey,” Tanay explains, “offering the right level of intervention, from daily maintenance to clinical treatment, all under one scientifically rigorous brand.”
This venture demonstrates how lessons from healthcare digital transformation apply across wellness sectors. The same principles of trust-building, personalized engagement, and outcome-focused strategy that guide DigiLantern’s healthcare work inform Cosmosheer’s approach to skincare and wellness.
TECHNOLOGY AS TRANSFORMATION CATALYST: RESHAPING INDIAN HEALTHCARE
With nearly a decade of experience transforming healthcare organizations digitally, Tanay possesses unique insight into technology’s evolving role. He observes a fundamental shift from reactive, treatment-focused models toward proactive, patient-centric ecosystems.
Increasing smartphone penetration, telemedicine platforms, AI-driven diagnostics, and digital health records are empowering patients with unprecedented information and agency. For healthcare providers, this demands embracing technology not merely as operational tool but as strategic enabler enhancing transparency, improving accessibility, and building long-term trust.
“At DigiLantern, we’ve seen firsthand how data analytics, automation, and digital communication can improve patient engagement and streamline decision-making,” Tanay notes. “However, I believe the true transformation will happen when technology and empathy work hand in hand, when digital tools help doctors spend less time on administration and more time caring for patients.”
This vision recognizes India’s unique positioning for digital health revolution. A growing population, strong tech infrastructure, and a new generation of digitally aware healthcare professionals create fertile ground for transformation. The coming decade promises connected, inclusive, and intelligent healthcare systems placing people, not processes, at the center.
THE CRITICAL TOOLKIT: ESSENTIAL DIGITAL STRATEGIES FOR HEALTHCARE ORGANIZATIONS
Drawing from extensive client work, Tanay identifies several critical tools and strategies healthcare organizations must prioritize. Patient Relationship Management systems streamline appointments, follow-ups, and communications while enabling personalized care at scale. Telemedicine platforms have evolved from pandemic necessity to permanent fixture, improving accessibility while building patient trust and convenience.
Data analytics and insights enable organizations to understand patient behavior, track outcomes, and optimize service delivery. Thoughtful social media and content strategies educate patients, build trust, and maintain positive reputations that directly influence engagement and growth.
Automation and workflow tools free doctors from repetitive administrative tasks to focus on care delivery. Secure digital health records ensure accuracy, privacy, and faster decision-making.
Yet technology adoption alone proves insufficient. Success requires balancing innovation with regulatory and ethical considerations, a challenge Tanay addresses through three core principles. Patient-centric design prioritizes safety, privacy, and well-being. Regulatory adherence integrates compliance from ideation stages. Ethical decision-making evaluates every solution for impact on patients, practitioners, and society.
“By embedding compliance and ethics into the DNA of our solutions, we can pursue bold, forward-thinking innovation while maintaining trust and credibility,” Tanay emphasizes.
RECOGNITION AND RESPONSIBILITY: THE WEIGHT OF ACHIEVEMENT
Winning the Young Entrepreneur of the Year 2023 award represented more than personal milestone. It validated the team’s vision and DigiLantern’s journey while reinforcing that purpose-driven entrepreneurship creates meaningful impact.
“Entrepreneurship is full of challenges, long hours, and moments of uncertainty,” Tanay reflects, “so to have that effort acknowledged on a national platform reinforced that we are heading in the right direction.”
Yet recognition carries responsibility. Awards celebrate past achievements while creating obligation for future innovation, mentorship, and leadership with integrity. For Tanay, this recognition motivated continued boundary-pushing in digital transformation while remaining grounded in purpose.
This balance between social impact and business value guides all ventures. Understanding real needs, whether patients seeking better healthcare access or practitioners looking to enhance practices, ensures solutions solve genuine problems while remaining scalable and sustainable.
“When social good and business growth are treated as complementary objectives, not opposing forces,” Tanay notes, “ventures naturally achieve long-term impact, credibility, and profitability.”
THE POWER OF STORYTELLING: FROM BOARDROOM TO PODCAST
The launch of the Tanay Tulsaney Podcast emerged from a belief that stories teach powerfully. Years of working with entrepreneurs, healthcare leaders, and digital innovators revealed immense value in sharing journeys, the successes, failures, and lessons often remaining untold.
“I wanted to create a platform where knowledge, inspiration, and practical insights could be accessible to anyone looking to grow, learn, or innovate,” Tanay explains.
Memorable conversations with young “Docpreneurs” who scaled healthcare businesses from scratch with purpose and resilience highlight entrepreneurship’s human side. These discussions reveal the diversity of challenges and opportunities across industries while exposing gaps between potential and execution.
Podcasting has deepened understanding of how digital tools, strategic thinking, and purpose-driven leadership can bridge gaps, enhance patient outcomes, and drive meaningful growth. It reinforces that mentorship, knowledge sharing, and collaboration prove as critical as capital or technology in shaping successful ventures.
INFLUENCES AND INTEGRATION: BUILDING A PHILOSOPHY FROM DIVERSE WISDOM
Tanay’s leadership philosophy draws from diverse sources, integrating different wisdom traditions and business thinkers. Rather than following a single guru, his approach blends complementary perspectives.
In his twenties, Gary Vaynerchuk’s energy around hustle, attention, and execution provided the perfect mentor for that stage. Later, fascination with Jack Ma taught thinking in terms of platforms and ecosystems, developing visions so large they seem audacious.
Grounding these ambitious drives are the teachings of Sai Baba of Shirdi. In a world obsessed with disruption, messages of selfless service, love for all, and contentment provide profound reset. When facing tough decisions or moments of failure, reflection on compassion often stems from these teachings.
Books like “The Hard Thing About Hard Things” by Ben Horowitz offered unvarnished truth about leadership struggles, while “Atomic Habits” by James Clear provided practical systems for making progress when motivation waned.
“I see my journey as a blend,” Tanay reflects, “Gary V’s energy for how to act, Jack Ma’s ambition for what to build, and Sai Baba’s wisdom for why it matters.”
STRATEGY MEETS STORYTELLING: THE ESSENCE OF HEALTHCARE BRANDING
In healthcare, branding extends far beyond visual identity. It encompasses trust, credibility, and meaningful engagement. Strategy and storytelling form the heart of building these connections.
Strong digital strategy ensures healthcare providers reach appropriate audiences, streamline patient communication, and measure impact effectively. Yet strategy alone proves insufficient. Storytelling provides emotion and relatability, transforming clinical capabilities into human connections.
Authentic stories about patient care, medical expertise, or organizational values humanize services and build lasting trust. Patients engage more readily with brands feeling transparent, empathetic, and relatable. Sharing real-life patient journeys, success stories, or educational content positions brands as both authoritative and approachable.
“At DigiLantern, we combine data-driven strategy with empathetic storytelling so healthcare organizations don’t just grow in numbers, but also in reputation, loyalty, and long-term impact,” Tanay explains.
Common mistakes plague healthcare digital strategies. Many organizations treat digital as merely a marketing channel rather than an integrated component of patient engagement and operations. Ignoring personalization undermines effectiveness since healthcare remains deeply personal, and generic messaging fails to resonate with patients seeking empathy and clarity.
Underestimating online reputation management erodes trust quickly as patient reviews, queries, and responses shape credibility. Failing to leverage data effectively misses opportunities for insights guiding better decision-making, improved services, and enhanced patient experiences.
The solution requires holistic, patient-first approaches combining strategy, personalized storytelling, proactive engagement, and analytics. Digital proves most powerful when strengthening both trust and outcomes, not merely visibility.
BUILDING HIGH-IMPACT TEAMS: THE FOUNDATION OF SUSTAINABLE GROWTH
Creating high-impact teams begins with hiring for attitude, curiosity, and purpose alignment rather than merely skills. DigiLantern seeks individuals passionate about creating meaningful impact, adaptable, and willing to take ownership of outcomes.
Once assembled, focus shifts to creating environments encouraging collaboration, experimentation, and continuous learning. Transparency, open communication, and mutual respect foster trust while clearly defined goals maintain alignment.
Mentorship and empowerment prove equally critical, guiding team members to take initiative, make decisions, and learn from both successes and failures. Recognition and feedback reinforce excellence while celebrating achievements motivates individuals.
“Nurturing high-impact teams is about combining purpose, autonomy, and accountability,” Tanay emphasizes. “When people feel empowered, supported, and aligned with a meaningful mission, they naturally deliver results that exceed expectations.”
THE INTELLIGENT FUTURE: AI AS THE NEW ELECTRICITY
Looking forward, Tanay embraces Andrew Ng’s assertion that “AI is the new electricity.” This vision involves wiring artificial intelligence into the fabric of all ventures to create intelligent, predictive, and personalized ecosystems.
For Cosmosheer, pioneering an AI-powered diagnostic tool will transform user experience, allowing at-home skin analysis guiding customers to perfect products or providing valuable data to clinicians for prescription-grade recommendations.
Within DigiLantern, the focus shifts from automation to intelligence. Sophisticated Generative AI and Predictive AI models will understand context, predict operational bottlenecks, and offer intelligent insights, revolutionizing enterprise workflows beyond document processing.
HealthLantern integrates AI-driven predictive care coordination. Systems designed to anticipate patient journey delays, proactively recommend interventions, and automate follow-ups create seamless, frictionless healthcare experiences.
The most exciting element involves synergy. Building a connected ecosystem where individual wellness data from Cosmosheer can, with consent, inform broader health profiles on HealthLantern, all powered by DigiLantern’s secure, intelligent backbone.
“We’re not just using AI,” Tanay envisions, “we are building an intelligently connected future for health and wellness.”
WISDOM FOR THE NEXT GENERATION: ADVICE FOR ASPIRING HEALTHCARE ENTREPRENEURS
For young entrepreneurs passionate about healthcare, technology, or digital transformation, Tanay’s primary advice emphasizes starting with empathy and purpose. In healthcare technology, solutions succeed only when truly addressing real problems and improving lives.
Continuous learning and experimentation prove essential. The digital and healthcare landscape constantly evolves, making curiosity, rapid testing, and quick iteration critical. Failure becomes inevitable yet also one of the fastest paths to insight and growth.
Balancing innovation with responsibility remains paramount. Technology can transform lives, but ethical and regulatory considerations must guide every decision. Building solutions that are scalable, sustainable, and trust-driven ensures long-term viability.
Finally, surrounding oneself with mentors and strong networks accelerates learning. Guidance from those who have navigated similar paths saves years of trial and error.
“Success comes when vision, execution, empathy, and resilience come together,” Tanay concludes.
THE LEGACY IN PROGRESS: HUMANIZING TECHNOLOGY FOR GENERATIONS TO COME
Tanay Tulsaney’s journey from corporate consultant to healthcare entrepreneur and thought leader demonstrates how purpose-driven innovation creates lasting impact. His ventures prove that technology and compassion need not conflict but rather can amplify each other when guided by clear ethical principles and patient-centric values.
As healthcare continues its digital evolution, leaders like Tanay provide essential guidance on maintaining human connection while leveraging technological capability. His example shows that sustainable transformation serves all stakeholders effectively, creating businesses that deliver both social impact and commercial success.
The vision of a “Digitally Fit India” extends beyond marketing slogan to represent a movement toward healthcare that is more connected, transparent, and accessible. Through DigiLantern, Cosmosheer, and future ventures, this vision continues taking shape, one empowered healthcare provider and one engaged patient at a time.
In an industry often criticized for prioritizing profits over people, Tanay’s commitment to “healthcare with heart” offers an alternative model where business success and social good advance together. As artificial intelligence and digital transformation accelerate, this human-centered approach becomes not merely admirable but essential for creating healthcare systems truly serving society’s needs.
The future of healthcare will be shaped by leaders who understand that transformation requires both technological sophistication and unwavering commitment to compassion. Tanay Tulsaney’s decade-long journey provides a roadmap for this integration, demonstrating that the most powerful innovations emerge when we remember that behind every data point, every digital interaction, and every technological breakthrough stands a human being seeking care, connection, and healing.
