THE CURATOR OF CONNECTIONS: WHERE PASSION TRANSFORMS INTO PURPOSE

THE CURATOR OF CONNECTIONS: WHERE PASSION TRANSFORMS INTO PURPOSE

Chrissy Moore | Founder & Principal Art Advisor at Chrissy Moore Art Advisory

In an art world often perceived as exclusive and intimidating, Chrissy Moore has carved out a distinctive space where accessibility meets integrity, and where both emerging artists and discerning collectors find genuine partnership rather than mere transaction. Her journey from the auction rooms of Sydney and Edinburgh to establishing an independent advisory practice represents more than a career trajectory. It embodies a philosophy that art is fundamentally about human connection, cultural storytelling, and the careful stewardship of creative legacies.

With a background spanning Museum Studies, international auction houses, and deep academic research, Chrissy brings a rare combination of scholarly rigor and market savvy to her practice. Yet what truly distinguishes her work is an unwavering commitment to making the art ecosystem feel less gatekept and more navigable, ensuring artists build sustainable careers while collectors develop meaningful, coherent collections.

“Art has always felt like a gateway into people’s lives, how they express themselves, what they value, what they leave behind,” Chrissy reflects on what drew her to this world. This perspective, rooted in early museum visits and shaped by family influence, continues to guide every aspect of her advisory work today.

FOUNDATIONS BUILT ON CURIOSITY AND CONTEXT

Chrissy’s path into art advisory was paved by influences that taught her to see objects as narratives rather than commodities. Her mother’s background in ancient history and archaeology instilled an appreciation for how artifacts carry stories across generations. This perspective deepened during a research project that would prove unexpectedly formative.

While researching and publishing a book about her father’s historic paint company, Chrissy discovered old colour charts spanning more than a century. The experience became revelatory. “It made me realise how deeply creativity, industry, and culture are intertwined,” she explains. “That discovery shaped my approach to art advisory today. It is grounded in context, curiosity, and care.”

This foundation in historical research and material culture would prove invaluable as she entered the professional art world. Her academic training in Museum Studies provided the framework for thinking beyond individual acquisitions toward broader narratives and cultural responsibility. “Museum Studies trained me to think beyond the immediate and look at the bigger narrative,” Chrissy notes. “It taught me how collections are shaped through research, context, and cultural responsibility, not just through individual acquisitions.”

THE AUCTION ROOM EDUCATION: LESSONS IN VALUE AND HUMANITY

Working with auction houses in Sydney and Edinburgh provided Chrissy with an accelerated education in how the global art market operates. These environments revealed that value extends far beyond aesthetic beauty to encompass provenance, positioning, timing, and trust.

“Auction houses are an incredible education in how the market moves,” Chrissy observes. “You see quickly that value is not just about beauty. It is about provenance, trust, timing, and how a work is positioned.”

Yet the most enduring lesson from those years concerned what happens behind the lot numbers and catalogue descriptions. Every work represents a human story, whether from a collector parting with a treasured piece, a family navigating an estate, or an artist’s legacy being evaluated by the market. “That human side of the market has stayed with me, and it is something I always bring into my advisory practice,” she emphasizes.

This dual understanding of market mechanics and human narratives became the bedrock of her approach. She learned precision and professionalism while never losing sight of the relationships and stories that give art its deeper meaning.

THE INDEPENDENCE IMPERATIVE: BUILDING A PRACTICE ROOTED IN ADVOCACY

After gaining invaluable experience within established institutions, Chrissy stepped away from the arts sector for a number of years before making the deliberate choice to re-establish herself as an independent advisor. This decision reflected both professional philosophy and personal values about how advisory relationships should function.

“Independence allows me to work in a way that feels deeply personal and ethically grounded,” Chrissy explains. “I have learned a lot from institutions, but I wanted to create something more flexible, where artists and collectors feel genuinely supported, not processed.”

The independent model enables her to advocate for emerging voices without institutional constraints, build relationships that develop over time rather than being driven by transaction pressures, and offer advice tailored to individual needs rather than organizational agendas. “That alignment and autonomy were essential for me,” she notes.

This autonomy has allowed Chrissy to define her mission clearly: serving as a connector who supports the relationship between artists, collectors, and the wider market with thoughtfulness and transparency. Her broader vision extends beyond individual engagements to reshaping how people experience the art world itself.

ADVISING COLLECTORS: THE MARRIAGE OF EMOTION AND STRATEGY

Chrissy’s approach to collector advisory recognizes that great collections begin with emotional resonance but are sustained through strategic thinking. She sees these elements not as competing forces but as complementary dimensions of thoughtful collecting.

“I always start with connection, because if a work does not move you, it won’t last in your life,” she explains. The emotional spark provides the foundation, but her role involves bringing structure to the subsequent decision making process through research, provenance verification, contextual understanding, and long term value assessment.

This methodology reflects her belief that collectors deserve both the joy of personal connection and the confidence that comes from informed decision making. “My approach is to help collectors buy with both heart and confidence,” Chrissy notes. “The strongest collections are the ones that are emotionally personal and thoughtfully built.”

NAVIGATING RISK IN A BORDER-LESS MARKET

As the art market has become increasingly global and digital, questions of authenticity, compliance, and risk management have gained new urgency. Chrissy treats these concerns as foundational to her advisory practice, recognizing that collectors need clarity especially when purchasing across borders and through online platforms.

“Collectors deserve clarity, especially now, when purchasing is often cross border and increasingly online,” she emphasizes. Her role involves helping clients understand risk from multiple angles, including authenticity verification, regulatory compliance, market considerations, and investment factors.

The process includes thorough research into provenance and condition, analysis of an artist’s career trajectory and market position, understanding how a work fits within broader art historical and market contexts, and maintaining emphasis on long term thinking rather than short term speculation.

For works purchased through platforms like Artsy, Chrissy notes that anti money laundering and compliance checks are handled within the platform’s established processes. For purchases made directly through her advisory, she conducts those checks using Arcarta, ensuring consistent rigor and protection for artists, collectors, and the practice itself.

“Ultimately, long term value is built through informed decisions, curatorial coherence, and confidence in both the artwork and the process,” Chrissy explains. “I want clients to feel informed, protected, and excited.”

THE POWER OF NARRATIVE: DEEPENING COLLECTOR ENGAGEMENT

For Chrissy, storytelling represents far more than marketing. It is the essential mechanism through which collectors move from appreciating objects to building relationships with artworks. Understanding an artist’s intent, process, and context transforms acquisition into engagement.

“Storytelling is everything,” she emphasizes. “When collectors understand the artist’s intent, process, and context, the work becomes more than an object, it becomes a relationship.”

This focus on the “why” behind creativity stems from her earliest influences and academic training. She believes that deeper knowledge creates more meaningful collecting experiences and that strong narratives don’t merely enhance works but anchor them within collectors’ lives and broader cultural conversations.

The storytelling dimension also guides how she approaches sourcing across different cultures and regions. “Sourcing across regions is not about chasing novelty, it is about understanding context and supporting artists responsibly,” Chrissy notes. Her practice prioritizes ethical sourcing, proper documentation, and thoughtful cultural awareness, recognizing that cross border exchange expands both collector perspectives and artist opportunities when done with respect and research.

CHAMPIONING EMERGING VOICES: MENTORSHIP AS MARKET CORRECTION

Chrissy’s commitment to supporting emerging and undiscovered artists stems from her recognition of structural gaps within the art ecosystem. Many talented artists struggle not from lack of ability but from insufficient guidance on navigating an industry that can feel impenetrably complex.

“The art world can be extremely difficult to navigate without guidance,” she observes. “Many artists have the talent, but not the visibility, structure, or confidence to move forward strategically.”

Her mentorship program addresses this gap by helping artists understand market mechanics, develop professional positioning strategies, build sustainable momentum, and create systems that support long term practice. “I am passionate about making the industry feel less closed off and more navigable,” Chrissy states.

The challenges she helps artists overcome are both practical and psychological. Visibility remains one of the largest barriers, as being seen in a crowded global landscape proves difficult even with strong work. Financial pressure creates additional stress as many artists balance other employment alongside their practice. The business dimensions of professional presentation, pricing strategy, written articulation, and consistent online presence can feel overwhelming, particularly early in careers.

PREPARING ARTISTS FOR PIVOTAL MOMENTS

When guiding artists toward major milestones such as solo exhibitions, art fairs, and awards, Chrissy emphasizes preparation and strategic thinking. Her approach focuses on developing coherent bodies of work, ensuring professional quality in visual and written materials, planning logistics and promotion well in advance, and framing opportunities as relationship building moments rather than isolated events.

“A successful exhibition is not only about the opening night,” she notes. “It is about what happens afterward.” This perspective shifts focus from short term impact to long term relationship cultivation and career development.

Her advice on pricing, positioning, and professional branding reflects the same integration of artistic integrity with market awareness. “I encourage artists to think of professionalism as part of their practice, not separate from it,” Chrissy explains. Consistency in presentation across photography, websites, and social media creates trust that supports growth.

Pricing must be deliberate and aligned with an artist’s career stage and market context. Branding should feel authentic rather than manufactured. “A strong professional identity does not dilute an artist’s voice,” she emphasizes. “It amplifies it.”

THE ESSENTIAL QUALITIES: RESILIENCE AND ADAPTABILITY

In Chrissy’s view, sustainable artistic careers require two fundamental qualities: resilience and adaptability. The art world’s non linear nature means progress often accumulates through small steps over extended periods rather than dramatic breakthroughs.

“The art world does not move in a straight line, and progress often looks like small steps over time,” she observes. “Resilience helps artists keep going through rejection or uncertainty, and adaptability allows them to evolve as opportunities shift.”

The artists who build lasting careers are often those who maintain consistency, remain open to learning, and continue creating through every phase of development. This perspective informs how Chrissy structures her mentorship, emphasizing sustainable practices over explosive but unsustainable growth.

READING THE EVOLVING LANDSCAPE: 2026 AND BEYOND

Having witnessed significant transformation since entering the industry, Chrissy identifies accessibility as the most dramatic shift. The market has become substantially more global, with digital platforms expanding discovery and purchasing capabilities in unprecedented ways.

“The market is far more global now, and digital platforms have expanded discovery and purchasing in a way that was not possible before,” she notes. Collectors have also become more informed and demanding, seeking transparency, documentation, and context before making acquisitions.

Looking at current trends shaping 2026, Chrissy observes particular dynamism at entry and mid level price points, creating exciting opportunities for new collectors and emerging artists. Digital platforms continue transforming how people discover and purchase work, making visibility and documentation more critical than ever. She also notes sustained interest in collecting outside traditional centers, with stronger emphasis on diverse voices, cultural narratives, and transparency.

Technology and digital platforms have fundamentally reshaped both art advising and collecting. “Technology has transformed both the speed and reach of the art market,” Chrissy explains. “Discovery is now global, and collectors can research artists, pricing, and market context far more easily than in the past.”

While these developments have opened opportunities, particularly at emerging and mid level market segments, they have also increased the need for careful guidance around risk, authenticity, and long term value. Platforms such as Artsy play significant roles by providing visibility, market data, and structured buying and selling environments that support transparency and confidence.

“The digital shift places greater responsibility on advisors to help collectors interpret information critically, carry out due diligence, and avoid short term speculation,” Chrissy notes. “Used well, technology supports more informed, thoughtful collecting rather than replacing the need for expertise.”

THE POWER OF INTERNATIONAL EXPOSURE

For artists, global exhibitions and cross border collaborations can prove transformative. International exposure builds credibility, expands professional networks, and introduces work to new cultural conversations. It also helps artists develop confidence and professional presence that serves them throughout their careers.

“They can change everything,” Chrissy observes about international opportunities. “Cross border collaborations create momentum because they expand both audience and opportunity, sometimes in ways that are difficult to predict but hugely valuable long term.”

This perspective informs how she advises artists on career development, encouraging them to think globally while building strategically from their current position.

SUCCESS VERSUS SUSTAINABILITY: REDEFINING CAREER MILESTONES

Chrissy draws an important distinction between successful and sustainable art careers, one that reflects her deeper philosophy about what constitutes meaningful achievement in creative fields.

“Success can be public, visibility, awards, major shows,” she explains. “Sustainability is quieter but more important. It is when an artist has the support, structure, and stability to keep creating over time.”

Sustainable careers include financial planning systems, professional infrastructure, and relationships that evolve and deepen. “It is not just a moment of recognition,” Chrissy emphasizes. “It is a life built around making work.”

This framework challenges conventional narratives that equate career success primarily with public recognition and market peaks. Instead, it honors the long game of artistic practice, the daily work of creation, and the systems that allow artists to continue producing meaningful work across decades.

A LEGACY OF TRUST AND CONNECTION

When asked about the legacy she hopes to create through her work, Chrissy’s response reflects the values that have guided her practice from the beginning. She envisions impact that extends beyond individual transactions to reshape how people experience and participate in the art world.

“I hope the legacy is one of trust, support, and meaningful connection,” she states. “I want artists to feel empowered and guided, and collectors to feel confident building collections that reflect who they are and what they value.”

Her broader ambition involves contributing to an art ecosystem that feels less gatekept and more human, where emerging voices receive serious consideration and relationships matter as much as sales. “If I can help shape that kind of culture, I will feel proud of the work,” Chrissy reflects.

This vision recognizes that meaningful change in the art world requires patient relationship building, ethical practice, and commitment to making the industry more accessible without compromising its depth and integrity. It requires advisors who understand both market mechanics and human needs, who can bridge commercial realities with artistic values, and who maintain long term perspectives in an industry often driven by short term thinking.

THE CONNECTOR’S CALLING

Chrissy Moore’s practice exemplifies what becomes possible when deep expertise combines with genuine care for the people and communities an advisor serves. Her work bridges multiple worlds: emerging artists and established collectors, academic rigor and market pragmatism, emotional connection and strategic thinking, local practices and global opportunities.

Through her independent advisory, she has created a model that prioritizes authentic partnership over transactional efficiency, sustainable growth over explosive visibility, and cultural contribution over pure commercial success. Her background in Museum Studies, international auction houses, and independent research provides the knowledge foundation, but her commitment to accessibility, transparency, and human connection provides the animating philosophy.

As the art world continues evolving through digital transformation, market globalization, and shifting cultural conversations, advisors like Chrissy play increasingly vital roles. They serve not merely as intermediaries but as educators, advocates, and culture shapers who influence how artists develop careers and how collectors build legacies.

Her story demonstrates that the most meaningful advisory practices emerge not from institutional power but from clarity of purpose, depth of knowledge, and genuine commitment to serving all stakeholders in the art ecosystem. It shows that independence can be a strength when grounded in ethics and expertise, and that making the art world more accessible need not compromise its depth or integrity.

For artists seeking guidance on building sustainable careers and collectors hoping to develop meaningful collections, Chrissy offers more than market intelligence. She offers partnership rooted in understanding that art is ultimately about human connection, about the stories we tell and the legacies we build, about finding meaning in both creation and stewardship.

As she continues bridging hearts and markets across the global art world, her influence extends beyond individual engagements to shape an industry culture that values transparency, supports emerging voices, and recognizes that the strongest foundations are built through trust, care, and genuine human connection.