The visionary pioneer: transforming sports sponsorship from the austrian alps to the middle eastern desert
In the world of sports sponsorship and marketing, there are very few who dare to think beyond the conventional models. Erwin Rader is one of those rare visionaries who not only imagined possibilities others dismissed but also worked tirelessly to turn them into reality. From the heart of the Austrian Alps to the deserts of the Middle East, his journey reflects what it means to be a pioneer, to stay ahead of the curve, and to transform challenges into opportunities.
On Cover
Erwin Rader
Founder & CEO , ErRa Sport Sponsoring Agency
In 2016, when most sports marketing agencies were following conventional paths, Erwin Rader was already envisioning something extraordinary. Founded with what he describes as “a young and hungry team,” ErRa Sport Sponsoring Agency emerged not just as another sponsorship facilitator, but as a transformative force bridging continents, cultures, and sporting disciplines in ways previously unimaginable.
Roben Dass
Koochie Global | Chairman & Managing Director
Not all visionaries measure success by profits alone. Some build enterprises that transform landscapes, nurture communities, and reimagine what childhood can be—one playground at a time. In an era when digital distractions dominate children’s attention, creating meaningful outdoor play spaces isn’t just about business—it’s about shaping the way future generations experience the world around them. At this critical intersection of design, safety, wellness, and global impact stands Roben Dass, Managing Director of Koochie Global, a remarkable pioneer who has revolutionized the concept of play itself.
Charles Tyler
High-Performance Servant Leader, Author & Educator
In a world where youth navigate a maze of social media pressures, identity crises, and constant distractions, authentic leadership has never been more vital. At this critical intersection of education, technology, and human development stands a remarkable pioneer who embodies the essence of servant leadership—a man whose diverse expertise spans from blockchain to combat sports, yet whose mission remains singularly focused: to help others find their path.
